Deals/M&A

PwC Legal advises TBWA on the acquisition of a majority stake in Heimat Werbeagentur

Frankfurt am Main, May 28, 2014

PricewaterhouseCoopers Legal AG Rechtsanwaltsgesellschaft (PwC Legal) has advised TBWA (Germany) Holding GmbH, a member of the TBWA worldwide network of advertising agencies, on the acquisition of a majority stake in Heimat Werbeagentur GmbH. In return, Heimat acquired shares in TBWA Düsseldorf. Furthermore, PwC Legal has advised TBWA Germany on the restructuring in the course of the transaction. In 2014, Heimat ranked first in the competition held by German Art Directors Club ADC, awarding the most successful German advertising agencies every year. TBWA is part of OMNICOM Group Inc., listed on the New York Stock Exchange.

Advisor of TBWA Deutschland Holding GmbH:

Inhouse

Peter Kopecky (CFO)

PwC Legal, Frankfurt, Berlin:

Dr Dirk Stiller, Denis Bacina (both lead management), Thilo Renz, Moritz Gröning, Gwendolin Seinecke-Krankowsky, Florian Drach (all corporate/M&A)

About PwC Legal Business Solutions:

In our global, rapidly changing business world, cooperation, restructuring, transactions, financing and social responsibility are topics that increasingly concern our clients. They need legal certainty for a wide range of complex tasks. That is why we advise them holistically and in close cooperation with PwC’s tax, human resources and finance experts and our international legal network in over 100 countries. Whether a globally active company, a public corporation or a wealthy private individual, every client has a personal contact at our firm who supports them responsibly in all matters of commercial law. In this way, we help our clients to secure their economic success in the long term.

PwC Legal Business Solutions in Germany. More than 300 lawyers at 18 locations. Integrated, tech-powered legal advice.

About PwC:

At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 151 countries with over 364,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com.

PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.

Press contact