PwC Legal advises TBWA on the acquisition of a majority stake in Heimat Werbeagentur

May 28, 2014

Frankfurt am Main, May 28, 2014

PricewaterhouseCoopers Legal AG Rechtsanwaltsgesellschaft (PwC Legal) has advised TBWA (Germany) Holding GmbH, a member of the TBWA worldwide network of advertising agencies, on the acquisition of a majority stake in Heimat Werbeagentur GmbH. In return, Heimat acquired shares in TBWA Düsseldorf. Furthermore, PwC Legal has advised TBWA Germany on the restructuring in the course of the transaction. In 2014, Heimat ranked first in the competition held by German Art Directors Club ADC, awarding the most successful German advertising agencies every year. TBWA is part of OMNICOM Group Inc., listed on the New York Stock Exchange.

Advisor of TBWA Deutschland Holding GmbH:


Peter Kopecky (CFO)

PwC Legal, Frankfurt, Berlin:

Dr Dirk Stiller, Denis Bacina (both lead management), Thilo Renz, Moritz Gröning, Gwendolin Seinecke-Krankowsky, Florian Drach (all corporate/M&A)

About PwC Legal

PricewaterhouseCoopers Legal AG Rechtsanwaltsgesellschaft (law firm PwC Legal) is represented with more than 190 lawyers at 19 locations in Germany. It provides integrated legal advice in cooperation with the business lines audit and assurance services (Assurance), tax consulting services (Tax) as well as deals and consulting (Advisory) of PricewaterhouseCoopers AG Wirtschaftsprüfungsgesellschaft. Sound technical know-how and practice-oriented economic understanding characterize the way we work. PwC Legal is a member of the worldwide PwC Legal network, with 2.400 lawyers offering their services in more than 80 countries worldwide.

About PwC

PwC provides industry-specific services in the areas of Assurance, Tax and Advisory. We create the added value for our clients as they expect. More than 184,000 employees located in 157 countries in our international network develop new perspectives and practice-related solutions owing to their ideas, their experience and their expertise In Germany, PwC generates an overall performance of around Euro 1.55 billion at 28 locations with a total of 9,300 employees. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see for further details.


Dr. Dirk Stiller


Tel: +49 69 9585-6279

Moritz Gröning


Tel: +49 30 2636-3410