PwC advises CHERRY Group on the purchase of Active Key

June 11, 2021

Berlin, 11th June 2021

A multidisciplinary team from PricewaterhouseCoopers Legal AG Rechtsanwaltsgesellschaft (PwC Legal) and PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft (PwC Germany) has provided comprehensive legal and tax advice to CHERRY Group on the acquisition of Active Key GmbH & Co. KG, a leading manufacturer of hygienic, washable keyboards and mice for medical and industrial applications based in Pegnitz, Germany. With the acquisition, CHERRY Group intends to expand its product portfolio in the healthcare sector as well as to serve the increasing demand in this area.

CHERRY Group is a leading global manufacturer of computer input devices and switches for mechanical keyboards, based in Auerbach in der Oberpfalz. CHERRY Group employs about 500 employees in production facilities and subsidiaries in Germany, France, the United Kingdom, China, Austria and the USA.

Advisors to CHERRY:

PwC Legal:

Gerhard Wacker (Nuremberg, Lead), Moritz Gröning, Joy Otto Neugebauer (both Berlin), Lars Spiller (Nuremberg, all Corporate/M&A), Susanne Zühlke, Gerung v. Hoff (both Berlin, both Antitrust); Tobias v. Tucher, Beate Schindlbeck, Lukas Lundbeck (all Munich, all IP/IT)

PwC Germany (Tax):

Annette Wassen (Berlin), Christian Schubert (Munich, both Lead), Marcel Jundt (Frankfurt on the Main), Merve Dilan Daimagüler, Beate Wölfer (both Berlin)

For further information please contact:

Martin Krause
PwC Communications
Tel.: +49 981 – 16 57

About PwC Legal:

In today’s rapidly evolving marketplace, our clients are increasingly concerned with business collaborations, restructuring, mergers and acquisitions, financing and questions of social responsibility. They need legal security when dealing with such complex issues. That is why we work closely with PwC’s tax, human resources and finance experts and draw on the resources of our legal network in more than 100 countries to deliver comprehensive advice. Whether a global player, a public body or a wealthy individual, each client can rely on a personal account manager to address his or her specific legal needs. This dedication helps us ensure our client´s long-term business success.

PwC Legal. More than 250 lawyers at 18 locations. Integrated legal advice for the real world.

About PwC:

At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 155 countries with over 284,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at

PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see for further details.

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Gerhard Wacker


Tel: +49 911 94985-281

Moritz Gröning


Tel: +49 30 2636-3410

Joy Otto Neugebauer


Tel: +49 69 95853653

Lars Spiller


Tel: +49 911 94985-310

Susanne Zühlke


Tel: +49 30 2636-1707

Dr Gerung von Hoff


Tel: +49 30 2636-2420

Dr Tobias von Tucher

IP, IT, Commercial

Tel: +49 89 5790 5647

Lukas Lundbeck

IP, IT, Commercial

Tel: +49 89 5790-5964